uh, no. there will always be the moment someone hears an analogue synth for real, not the clones we all know. at that moment, digital is seen for what it is.
I think this is great. Moog are doing the right thing by expanding their products and audience. It WILL be high quality with the Moog feel whatever they make imo. The sound will be digital, but then digital can sound great too. Im sure Moog will never stop making analogue so whats the problem? If this helps them fund more amazing sounding analogue products then this is great news too.
Hats off to them.
And the slim phatty looks great, and im glad theyre taking their time to get the poly just right..
One thing that makes sense about this (if it’s real) – Bob Moog was always interested in new formats/interfaces for humans to interact with electronic instruments. For me, the iPodTouch/iPhone/iPad way of doing things is very involving and “human” feeling – I spend way more time with my little Touch apps than is probably warranted by their sound or power, just because some of them are so fun to use. So if Moog wants to continue the legacy of exploring the human/machine interface in all forms, doing something for that platform might be a good fit. It would also be a populist sort of move, which again sits well with the Moog legacy IMO.
The problem is that if the company which manufactures your precision musical equipment starts catering to the specifically-consumer market, they discover that that is where the money is, and not going to great effort and expense to make a product which only appeals to a small demographic. There comes a time when they start to weigh the wants and needs of the small demographic (which are usually extensive and expensive) to those of the average consumer (which are small and easy), as well as the money (a few people paying a lot compared to bazillions of people paying little).
There is a reason why the major synth companies don’t waste their time with serious analog synths, and spend all of their time making boxes that make amateurs sound to themselves like professionals. It’s where the money is.
For me personally, it’s already frustrating enough that most people can’t tell what is so special about the sound of Moog synthesizers. Software/iPhone apps/etc. give people the impression that there isn’t anything special about it, and anything with the Moog brand name is equal to anything else with the Moog brand name (software or otherwise). Of course, this isn’t Moog’s fault, but branching into novelty consumerware isn’t going to help the issue.
The problem is that if the company which manufactures your precision musical equipment starts catering to the specifically-consumer market, they discover that that is where the money is,
I don’t think Moog Music was ever unaware of this.
“The heart of the Filtatron is a lovingly-modeled 4-pole resonant Moog Ladder Filter… the same filter that gives Moog instruments their characteristic warm, thick sound. Use it to shape the sounds supplied by the on-board oscillator, sampler and line input.”
the same filter? ok than. i am not spending my money anymore on a hardware that sounds like a bloody cellphone
there are others, you know, and they are making instruments
i’m ordering oberheim tomorrow. before he turns in to washing machine
THe First Moog aps I heard about were not real moog. I am not too fond of ripoffs. However, Bob endorsed the Arturia Moog plugins, and I have used both the Modular and Mini in various recordings on old albums. Not that I just jump in line with whatever Bob says is great and good, but from my understanding, he wouldn’t have let his name or logo grace the cover of it if it weren’t on the level. The same goes for the Moog branded ap. I don’t have or want an iphone, I don’t particularly care for the fact that all-in-one phones do everything but make calls, so whether or not Moog makes one doesn’t affect me one way or the other.
A few years ago, before the OS came out, my partner Gabe said they need to make a Wifi Voyager, because people were controlling various parameters with Wii remoteds and things. Imagine hacking into a Voyager via wifi…
I can totally get into the ipad as a controller. I think anything like that is a great tool, especially if it LACKS cables because Im short on cables.
I can get behind the ap, but I don’t think people should be so uptight about digital either. If it works, it works. Moog isn’t going to abandon analogue anytime soon. There were probably people back in the day that didn’t want to embrace midi or digi controlled analogue synths.
As much as I sit here and try to think of new products, try to figure out their marketing strategy to justify my ideas, I know don’t have any business telling Mike A. how to run his business. As long as Moog stays in the positive and thrives in this time of economic hell, let them put together revamps of their products all day long, jump on the current tech trends, and when they pump out the MoogerFooger we have been waiting for, and the Polyphonic Modular tabletop voice expanding sequencer, then we can all graciously forget we had this conversation about them going digital and play with our toys and thank them humbally.
I also think this is probably the best way that Moog can get some wonderful exposure and brand recognition to a generation of people as young as 9 or so running around with Iphones. We often forget how small of a demographic we are, and as popular as Moog is, most of their stuff is WAY out of peoples budgets. Let them grow up and yearn for the real stuff!
EricK, i hope you right, and i don’t have anything against digital staff.
I just hate the idea that some 9 year old kid could grow up thinking it’s the same thing (analog and modeling).
who needs portable fake analog? kids, yes, but grown up people, who decided to be musicians? there is no cheap way to make a living from music. you have to invest!
i am a big music and sound lover, and i hope future brings us better sound and music, real things, not almost that real.
and great (more or less) achievements in history of mankind are done by taking a risk. always!
running a company could be another thing, and i understand that. but siting on two chairs brings nothing. we all have to decide, you can’t sell hardware telling people it is oh so good sounding, it is analog and it has discrete components inside etc. , and in the same time selling software telling them what ?!?
it is a bad marketing tactic is all i’m telling.
anyway, that’s what i fell about it.
p.s
i will be calling in a 10years or so for my little phatty spare parts. moog, pleas be there, don’t go totally virtual!
edit. i made some changes to text above, i hope it’s sounds less personal now and more objective
you’re taking this rather personally — “the same filter” was a poorly phrased statement - they said it was modeled in the first place. should it surprise any of us terribly that moog is a business?