Moog Music and Paste Magazine Debut liveatmoog.com

Post by **moogmusic** » Thu Dec 10, 2009 12:53 pm

Today Moog Music, Inc. and Paste Magazine launched an innovative new web video series featuring performances filmed at the legendary Moog Music factory in Asheville, North Carolina. The series kicks off with a performance from quintessential rock innovators Yo La Tengo. Bands were given access to the Moog factory to explore and experiment with the dozens of synthesizers, guitars and effect pedals designed and manufactured here. Often the artists rearrange their songs to showcase the otherworldly sounds of Moog's instruments, yielding a performance unlike any other.

Each week a new session will debut on Paste's homepage. The first season features Brooklyn indie rockers White Rabbits, reggae star Matisyahu, New York jazz trio Medeski, Martin and Wood, songwriters Erin McKeown and Jill Sobule, live-electronica artist Pretty Lights, Widespread Panic keyboardist Jojo Hermann, jam-rock stalwarts moe. and the aforementioned Yo La Tengo. The series will continue with a second season debuting in the spring. Each episode features multiple songs, behind-the-scenes footage, and exclusive info on each band.

For many musicians, a visit to the Moog Music factory is the equivalent to a kid going to Willy Wonka's chocolate factory. "It's been great to see bands like Yo La Tengo, or White Rabbits, who have varying experience with Moog instruments, come in empty handed and eager to see what they can do with the gear," says Zac Altheimer, Marketing Director for Music Allies, the Asheville-based company producing the series. "We've captured some really amazing performances that differ greatly from the band's albums or typical stage show." Moog Music President Mike Adams agrees, "This experience has opened the ears of the bands that have visited to the sonic possibilities available with Moog gear. The bands and their fans will benefit from these free ranging musical explorations which have initial exposure here at PasteMagazine.com."

Live at Moog can be viewed at www.pastemagazine.com/moog or www.liveatmoog.com

Prime NL · Post by **Prime NL** » Thu Dec 10, 2009 2:09 pm

Great initiative Moog....and liking the website alot...tx...

Voltor07 · Post by **Voltor07** » Thu Dec 10, 2009 2:31 pm

Splendid idea in its simplicity! I love it!

samaepstein · Post by **samaepstein** » Thu Dec 10, 2009 4:18 pm

the yo la tengo performance is really beautiful. those guys are great

gazer · Post by **gazer** » Thu Dec 10, 2009 6:08 pm

I love Yo La Tengo. I think I have seen more of their shows than any other band. But they have played more shows than any other band that I know of. I know almost every band has been called the hardest working band in show business, but I think Yo La Tengo deserve that title. They have been going strong since around 86. I can't think of a band that has been so close to huge success so many times and have it always allude them. They are a band that for sure isn't doing it for the money. I have seen them play close to hour long encores for just me and the other ten people that showed up to the show that night. The only band that I know of that could play a whole set of cover songs, not look like cheese balls, and half the audience wouldn't even know they are playing covers. They can play any song written and make it sound like their own. They deserve immense success but are just stoked to be able to play music for a living and afford to eat. Ira may be one of the most intelligent musicians I have ever talked to. He used to be a music critic. He's got a mind full of random facts. You guys sent him home with a Moog guitar, right. Please tell me you gave Georgia that Voyager she was playing. You could see how in love with it she was. I really hope to hear lots of Moog on their next album. My only complaint, I want more Yo La Tengo playing Moog gear to watch. Watching one of my favorite bands playing some of my favorite gear is a great combo. I know you guys sponsor Mogwai, hint hint.

Bryan B · Post by **Bryan B** » Fri Dec 11, 2009 11:39 am

This is pretty cool. I watched all 3 videos last night!

EricK · Post by **EricK** » Fri Dec 11, 2009 1:53 pm

James Brown is STILL working.

DeFrag · Post by **DeFrag** » Fri Dec 11, 2009 3:39 pm

Yo La Tengo.

OMFG!! I am utterly shocked; they are my new favorite band.
& to think, I could have been enjoying them for the last 25 years...

I felt the same way about Cracker & Mazzy Star.