"Huge" New Project?

From Facebook:

Our Apologies! We’ve been kind of quiet on Facebook recently because we’ve been crazy busy with a HUGE new project. We’re finally in the home stretch and we’ll be sharing it with all of you really soon. Thanks for your patience!

Any ideas what that may be? Sounds expensive.

Swinette with moog pickups and filters?

Well Moog commented on it giving a “hint”, saying it would be free and hopefully provide hours of entertainment. My guess is that it is some kind of app or computer software.

free, if one own i-something ?

Finest german beer for free!

I do know that we should be expecting some changed to the webpage, according to their twitter account a few weeks ago.

Eric

Yeah, it looks like the something huge was a makeover of the Moog homepage as well as the rest of the product pages.

Very classy.

:smiley: Thanks I like it !

Heh, I guessed right for once.

Had a quick look at the website. Looks ok, but I wonder if anyone can translate “supercharges the storied brand” into English (as in “all-new website that supercharges the storied brand and its unique electronic instruments used by millions around the world.”)

In Britain this is what we call `management speak’ - a lot of fancy words that seem to be trying to sound dynamic but which mean very little when questioned, made up of words that have been tortured out of normal usage. I can’t recall Bob Moog ever talking like that. I always had the impression of him as someone down to earth, direct and approachable.

I am not a huge fan of such language but I think there’s a genuine translation for this one -
“supercharges the storied brand” I think means “tells the story of the Moog brand in a dynamic and exciting way”
…which one could well argue that the former website failed to do. :slight_smile:

Or “a load of bollocks” as it’s sometimes known :wink:

I see there’s no brochure/love for the Polymoog Keyboard.

How about:
“all-new interactive human:computer interface that delineates and facilitates the storyization of the brand, contextualizing its unique electronic instruments used by millions of consumerists around the orbiting habitable sphere.”

Generally looks good but does seem to be a bit of marketing hackery going on.

Is it just my eyes, or do many of the new product photos look rather blurry? The Voyager XL in particular.

My guess is that they either:

A. Were shot with an iPhone
B. Blurry was a design choice
C. No one there knows how to resize photos properly for the web

Not sure which one would distress me more.

CV Research

:laughing:
Funny thing is, here in germany at the university they start to use management speak as well. Sad thing is, because many professors use those words too often, they themselves start to believe the bullshit they are telling.

Exactly. That’s why I drew attention to this. It’s brainrot. Distort language like that and you very quickly distort thought.

I’ve seen this many times. People get their thought patterns completely distorted by this kind of mind-rot, and before long they’re actually incapable of thinking straight. It’s quite chilling to see how inhuman they become. They also cease to be able to operate well as a business because they can no longer think properly to adapt, or to listen to their customers. So what began as some kind of business propaganda actually destroys everything, business included. The only exceptions are the ones who used foul means to wipe out the competition, like Microsoft. And they produce more and more useless garbage.

While i dont disagree with what is being discussed overall, cmon. Really? Its just a new website design. I think it looks pretty sharp. Relax a bit. It doesnt look like moog has sold their souls. They are a good business trying to stay viable in a tough economic climate. Marketing is not inherently evil! :mrgreen: did you guys actually check it out? Some cool new stuff especially from the moog foundation.

I like it, the new website. Thank you for sharing.

Aaron Mulqueen

I think it looks great, and I’m enjoying the new content :smiley: I have to admit that I had hopes that the Huge New Project was the ‘PolyVoyager Rack’, but the redesigned site will be a nice place to show the product off, once they’ve finished making it :wink:

Wow nice redesign

When I read that Ithought at first you were going to say it’s just a new website, not a huge new project.' I'm inclined to agree with the guy who said a huge new project’ would have been something like a PolyVoyager Rack.

I can’t say I’ve been very impressed with Moog for quite a while now. Their descent into meaningless management speak is only one example. Their calling the first synth since Bob died the `Little Phatty’ was the first sign of weird thinking. (Ok, some people liked the name. Some people always will. Many thought it was utterly stupid.).

Then there was the Freq Box. Again, some people like the thing, but everyone I’ve ever discussed it with has been shocked at how absolutely awful it sounds. I’ll revise judgment if I ever hear anything remotely musical from it, but that seems unlikely. I think the best comment (I won’t say who from, but it was someone well respected) was that Bob Moog might have made such a thing out of curiosity, but no way would he ever have marketed it.

And then there was the fiasco last year when Moog allowed someone else to go online and publish what sounded to anyone outside America like some kind of statement of political affiliation by the company. Once it was clarified and explained to people outside America it turned out to have been some stupid unconsidered joke by some advertising company speaking on Moog’s behalf, but until that was clarified it made Moog look extremely dubious and was cause for serious concern. How Moog ever allowed the situation to happen is beyond belief.

I have to say I find my Moog synth a fulfilling instrument to play, but I don’t feel any pleasure in owning a Moog and being part of the Moog heritage or whatever. Moog today is more often an embarassment than anything I feel positive about. I’d like to see that situation change, but when a `huge new project’ turns out to be a mere website revamp with management speak for text I really don’t feel very inspired by that.