Now that MOOG is making their own soft synths, I would love to see them compete with Arturia and make a software modular synth. And here is why. The Animoog has a better sound quality than Arturia. I really hear a difference.
For those that fear this would take away from MOOG focusing on analog gear, maybe it wouldn’t. I don’t thing the same specialists are writing computer code as working on analog gear. Are they?
MOOG could have their software department and their analog department.
Personally I think Moog will always make great analogue equipment, it’s an integral part of their brand identity. Products like softsynths are not mutually exclusive with that, just an alternative product choice from Moog. On a different but related note, I would love to see Moog compete with the Alesis io dock, I would buy a nice wood Moog style iPad dock over the Alesis given the right price any day. The market is open for competition here and as Moog is creating some great products with the Animoog & Filtatron so it would be a nice hardware-software solution.
Yes, me too…Erik’s statement of the obvious does raise the question that if the Moog emulations from Arturia are already there, would there be any point Moog releasing their own, (even if they might potentially sound better, although they’d have to be noticeably much better as a lot of people, including me seem to appreciate the Arturia emulations) - would it even be a realistic business proposition for Moog? I think they are probably better served following the interesting software/app path they seem to be going down, developing new stuff, not revisiting the old (where Arturia have already gone)
I have the Arturia Analog Experience Factory and although the Moog softsynth presets they have are very nice, for me, nothing beats playing with actual hardware (yes, you can use the modifiers on the Arturia keyboard to good effect and the aftertouch is a nice touch - these kits are worth getting for the keyboards alone) using a controller to modify software on a computer still annoys me though…I like an integrated unit. Just my personal preference and I really can’t justify it. Having said that I would still get a Moog iPad dock!
I’m more interested in new implementations of analog than MORE redundant digital kit. You guys are right… arturia already did all of this. Maybe Moog is just trying to get all Moog branded assets under its own roof again? Still, digital emulates analog (where synths are concerned ), so maybe Moog would be better off investing in more original analog developments than proprietary digital emulations.
Props to Moog for trying to stay relevant and marketing to a broader audience with inexpensive digital assets. I hope they succeed… Moog is my favorite synth company for so many reasons. Right now, there’s more to do in analog, I believe (in spite of my lack of expertise in this industry). Let’s make the rival to the dsi prophet 08 instead!
soft synths usually creates finger cancer due to the awkward and difficult mouse operation if you want to play with it rather than to select a sound and leave the virtual knobs alone. But as a portable light weight option I can live with that. Or as an almost fixed expander in the studio. The Animoog however is really nice to operate and the sound is great as well.
