Moog Music Forum

HB3 wrote:They're funny that way.

Hey, are you a real Raelian?

HB3 wrote:No! Please explain.

Regarding the T3s...perhaps a thousand is a "big seller" for this type of item. When they announced them last year, the initial deal (as I recall) was that if they received pre-orders for 500, they'd proceed with production. They met that number pretty quickly, within a month or two. I presume that if they sell out of the thousand, they'll make more.

HB3 wrote:Ah. I didn't know that. That's one of those albums I've been meaning to listen to, like, forever. The current Raelians are members of a free-love cult led by a French woman wearing a giant Dr. Seuss hat.

EricK wrote:I look at it this way, the keyboard market is a really huge market overall. All types of customers with all types of wallets and all types of individual needs looking for all types of boards. Then there is the synth market, much smaller than the general keyboard market. Then there is the Analogue Synth market, even smaller. Then there is the Monophonic Synth market very small. Before the Phatty, the Moog synth market was either used or the Voyager, which for most people is a hefty sum to get. THe Phatty broadened that market a bit. So for people seeking a monophonic analog synth that is a Moog, we are talking about a much smaller demographic than the general keyboard market.

Then we think about a monophonic synth that costs around $2000 and only is good for a few octaves. This is an even smaller market.

So they thought, "Well if we think we can realisticllly sell 500 then lets build it. So they needed 500 to go ahead with the project. Id be willing to bet that they have sold every single unit. Trying to market this as a permanant thing, they would need lots of shelf space and end up with a surplus of Units that would have already satisfied the demand of a small demographic to begin with. So, by limiting the production run, they are creating lots more hype, an instant collectors item (which adds hype) and they don't have to worry about putting more money into production than they sold and having to cut prices to free up storage space in the warehouse.

Plus I think all marketing endeavors is like an experiment to see how their client base will respond to various products.

That, coupled with the laws of supply and demand generates a profit AND a rush to buy their product, which leaves them with avenues and revenues to persue more R&D. Once they have the boards printed up they could probably do as many runs as they want. I think Moog Music Inc is heading in new directions in the post Bob Moog world and I think this is the first of many great things to come from their marketing department.

Economics 101 Supply and Demand. Yes, that does make sense of course. However, I don't think the market for an analog monophonic synth is as small now as it was a few years ago when digital was at it's zenith. Now, the return to analog seems to be in vogue. I personally use a blend of both digital and analog. Each with it's own strengts and applications. My concerns about this being a limited production run was prompted by the fact that I can't at this time justify one. Another stistic of the current economic climate. I would however love to own one at some point in the future at which time I hope they are still being produced.






This is just my theory.

Eric

MC wrote:You do know that T1s didn't exist during the Gabriel era, right? Genesis did use bass pedals back then but they weren't T1s. Taurus pedals made their first Genesis appearance on Seconds Out live album.

Peter Gabriel did use Taurus pedals during his solo career - you can hear them on "Digging In The Dirt"

Regarding the T3s limited run: Moog made a limited run of 1000 moogerfooger delay pedals. Part of this reason was that the BBD chip had recently been discontinued and they only had a limited supply.

The demand was still there so a few years later they re-issued them and they're still being made. They re-designed the box using a replacement BBD chip to replace the obsolete part.

The Voyager is a niche market, bass pedals even less. They recently discontinued the OS yet the Voyager is still a strong seller.

Moog has stated that they will replicate the Taurus circuits. This was done in response to customer feedback - they want a faithful reproduction of the sound. Well the filter uses an obsolete CA3080 OTA which is a pretty important component. Maybe they located a limited supply before the CA3080s were discontinued. Maybe they used the 13700 OTA as a replacement. We don't know. What we do have is a youtube of the prototype complete with filter sweep - and it sounds pretty damn good.

Time will tell how well the T3s sell.

acorkos wrote:the folks at moog are probably reading this thread and laughing out loud. didn't you hear that they had a T3 dartboard with 500, 1000, 2000 and 10000 target areas? the dart landed on 500.

MC wrote:You do know that T1s didn't exist during the Gabriel era, right? Genesis did use bass pedals back then but they weren't T1s. Taurus pedals made their first Genesis appearance on Seconds Out live album.