"Huge" New Project?

[c7sus]

From Facebook:

Our Apologies! We've been kind of quiet on Facebook recently because we've been crazy busy with a HUGE new project. We're finally in the home stretch and we'll be sharing it with all of you really soon. Thanks for your patience!

Any ideas what that may be? Sounds expensive.

[Just Me]

Swinette with moog pickups and filters?

[Kenneth]

Well Moog commented on it giving a "hint", saying it would be free and hopefully provide hours of entertainment. My guess is that it is some kind of app or computer software.

[nikola]

free, if one own i-something ?

[psicolor]

Well Moog commented on it giving a "hint", saying it would be free and hopefully provide hours of entertainment.

Finest german beer for free!

[EricK]

I do know that we should be expecting some changed to the webpage, according to their twitter account a few weeks ago.

Eric

[c7sus]

Yeah, it looks like the something huge was a makeover of the Moog homepage as well as the rest of the product pages.

Very classy.

[ARP]

Thanks I like it !

[EricK]

Heh, I guessed right for once.

[Sweep]

Had a quick look at the website. Looks ok, but I wonder if anyone can translate "supercharges the storied brand" into English (as in "all-new website that supercharges the storied brand and its unique electronic instruments used by millions around the world.")

In Britain this is what we call `management speak' - a lot of fancy words that seem to be trying to sound dynamic but which mean very little when questioned, made up of words that have been tortured out of normal usage. I can't recall Bob Moog ever talking like that. I always had the impression of him as someone down to earth, direct and approachable.

[Amos]

I am not a huge fan of such language but I think there's a genuine translation for this one -
"supercharges the storied brand" I think means "tells the story of the Moog brand in a dynamic and exciting way"
...which one could well argue that the former website failed to do.

[Mr Arkadin]

In Britain this is what we call `management speak' .

Or "a load of bollocks" as it's sometimes known

I see there's no brochure/love for the Polymoog Keyboard.

How about:
"all-new interactive human:computer interface that delineates and facilitates the storyization of the brand, contextualizing its unique electronic instruments used by millions of consumerists around the orbiting habitable sphere."

[CV Research]

Generally looks good but does seem to be a bit of marketing hackery going on.

Is it just my eyes, or do many of the new product photos look rather blurry? The Voyager XL in particular.

My guess is that they either:

A. Were shot with an iPhone
B. Blurry was a design choice
C. No one there knows how to resize photos properly for the web

Not sure which one would distress me more.

CV Research

[psicolor]

there's a genuine translation for this one -
"supercharges the storied brand" I think means "tells the story of the Moog brand in a dynamic and exciting way"

Funny thing is, here in germany at the university they start to use management speak as well. Sad thing is, because many professors use those words too often, they themselves start to believe the bullshit they are telling.

[Sweep]

Funny thing is, here in germany at the university they start to use management speak as well. Sad thing is, because many professors use those words too often, they themselves start to believe the bullshit they are telling.

Exactly. That's why I drew attention to this. It's brainrot. Distort language like that and you very quickly distort thought.

I've seen this many times. People get their thought patterns completely distorted by this kind of mind-rot, and before long they're actually incapable of thinking straight. It's quite chilling to see how inhuman they become. They also cease to be able to operate well as a business because they can no longer think properly to adapt, or to listen to their customers. So what began as some kind of business propaganda actually destroys everything, business included. The only exceptions are the ones who used foul means to wipe out the competition, like Microsoft. And they produce more and more useless garbage.