"Huge" New Project?

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c7sus
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"Huge" New Project?

Post by c7sus » Tue May 03, 2011 6:55 pm

From Facebook:

Our Apologies! We've been kind of quiet on Facebook recently because we've been crazy busy with a HUGE new project. We're finally in the home stretch and we'll be sharing it with all of you really soon. Thanks for your patience!

Any ideas what that may be? Sounds expensive.
Voyager EB #165, T3 #292, MF-101, 102, 103, 104SD, 2x104MSD, 105M, 107, 108M, MP-201, VX-351, CP-251, Frostwave Fat Controller.

Just Me
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Re: "Huge" New Project?

Post by Just Me » Tue May 03, 2011 7:18 pm

Swinette with moog pickups and filters?
"Music expresses that which can not be said and on which it is impossible to be silent."

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Kenneth
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Re: "Huge" New Project?

Post by Kenneth » Wed May 04, 2011 10:58 am

Well Moog commented on it giving a "hint", saying it would be free and hopefully provide hours of entertainment. My guess is that it is some kind of app or computer software.
I don't own anything that would make you jealous.

nikola
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Re: "Huge" New Project?

Post by nikola » Wed May 04, 2011 3:13 pm

free, if one own i-something ?
was i pushed or did i fall ?

psicolor
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Re: "Huge" New Project?

Post by psicolor » Wed May 04, 2011 4:58 pm

Kenneth wrote:Well Moog commented on it giving a "hint", saying it would be free and hopefully provide hours of entertainment.
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EricK
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Re: "Huge" New Project?

Post by EricK » Wed May 04, 2011 7:14 pm

I do know that we should be expecting some changed to the webpage, according to their twitter account a few weeks ago.

Eric
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c7sus
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Re: "Huge" New Project?

Post by c7sus » Wed May 04, 2011 10:10 pm

Yeah, it looks like the something huge was a makeover of the Moog homepage as well as the rest of the product pages.

Very classy.
Voyager EB #165, T3 #292, MF-101, 102, 103, 104SD, 2x104MSD, 105M, 107, 108M, MP-201, VX-351, CP-251, Frostwave Fat Controller.

ARP
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Re: "Huge" New Project?

Post by ARP » Wed May 04, 2011 11:33 pm

:D Thanks I like it !
"Although they heard the music..they didn't understand the tune"

EricK
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Re: "Huge" New Project?

Post by EricK » Thu May 05, 2011 3:04 pm

Heh, I guessed right for once.
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Sweep
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Re: "Huge" New Project?

Post by Sweep » Thu May 05, 2011 5:31 pm

Had a quick look at the website. Looks ok, but I wonder if anyone can translate "supercharges the storied brand" into English (as in "all-new website that supercharges the storied brand and its unique electronic instruments used by millions around the world.")

In Britain this is what we call `management speak' - a lot of fancy words that seem to be trying to sound dynamic but which mean very little when questioned, made up of words that have been tortured out of normal usage. I can't recall Bob Moog ever talking like that. I always had the impression of him as someone down to earth, direct and approachable.
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Amos
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Re: "Huge" New Project?

Post by Amos » Thu May 05, 2011 5:38 pm

I am not a huge fan of such language but I think there's a genuine translation for this one -
"supercharges the storied brand" I think means "tells the story of the Moog brand in a dynamic and exciting way"
...which one could well argue that the former website failed to do. :)

Mr Arkadin
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Re: "Huge" New Project?

Post by Mr Arkadin » Thu May 05, 2011 5:50 pm

Sweep wrote:In Britain this is what we call `management speak' .
Or "a load of bollocks" as it's sometimes known :wink:

I see there's no brochure/love for the Polymoog Keyboard.

How about:
"all-new interactive human:computer interface that delineates and facilitates the storyization of the brand, contextualizing its unique electronic instruments used by millions of consumerists around the orbiting habitable sphere."
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CV Research
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Re: "Huge" New Project?

Post by CV Research » Fri May 06, 2011 1:55 am

Generally looks good but does seem to be a bit of marketing hackery going on.

Is it just my eyes, or do many of the new product photos look rather blurry? The Voyager XL in particular.

My guess is that they either:

A. Were shot with an iPhone
B. Blurry was a design choice
C. No one there knows how to resize photos properly for the web

Not sure which one would distress me more.

CV Research

psicolor
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Re: "Huge" New Project?

Post by psicolor » Fri May 06, 2011 4:04 am

Amos wrote:there's a genuine translation for this one -
"supercharges the storied brand" I think means "tells the story of the Moog brand in a dynamic and exciting way"
:lol:
Funny thing is, here in germany at the university they start to use management speak as well. Sad thing is, because many professors use those words too often, they themselves start to believe the bullshit they are telling.
http://www.psicolor.de

Sweep
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Re: "Huge" New Project?

Post by Sweep » Fri May 06, 2011 5:38 am

psicolor wrote::lol:
Funny thing is, here in germany at the university they start to use management speak as well. Sad thing is, because many professors use those words too often, they themselves start to believe the bullshit they are telling.
Exactly. That's why I drew attention to this. It's brainrot. Distort language like that and you very quickly distort thought.

I've seen this many times. People get their thought patterns completely distorted by this kind of mind-rot, and before long they're actually incapable of thinking straight. It's quite chilling to see how inhuman they become. They also cease to be able to operate well as a business because they can no longer think properly to adapt, or to listen to their customers. So what began as some kind of business propaganda actually destroys everything, business included. The only exceptions are the ones who used foul means to wipe out the competition, like Microsoft. And they produce more and more useless garbage.
Websites: http://musicbysweep.com and http://theSynthiMusicSite.infinite9ths.com

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