Not sure if you are flying or driving from IL but if you fly, do rent a car. Asheville is beautiful and good to drive into the mountains, along the river to where the old factory was, etc.
Maybe even find the roads that Bob traversed in the Moog Movie : ) The river (what I saw of it) was wide and fast, lots of trees and wildlife. Find a quiet spot with nobody around and just sit and listen to the river, like Bob did… (again, watch the movie for motivation!)
In town there is a fair sized art scene if you like that sort of thing, pleny plenty plenty of pubs and great food. And there is the center of town near some triangle plaza where you can just sit back and check out the locals. I recall that there was a drum circle going on when I was there but I might be making that up; my memory from two years ago is fuzzy (I’m old).
But do your best to PLAN out who you are going to see across the few days. The venues (especially Orange peel) are far apart and many overlap time-wise (it’s a brisk 20 minute walk to get from Orange Peel to Thomas Wolfe). Unless you are work at an indie label, the roster will have bands that you likely never heard of so good to do some internet research to see what you like and what the latest vibe is on a particular group.
Lines get long and venues fill fast. I would be psyched to see Thomas Dolby as I was a teenager then and was a huge fan; (Primus is said to be there in the flesh btw…)
But since it’s promoted by AC Entertainment (I think), you’ll see lots of music that is not necessarily Moog-ey but the larger acts with keys DO tend to integrate Moog whether they typically play their gear or not. Heck, any guitar player that tries one will want an MF phaser or filter pedal.
Another tip is to be very smart about what you bring with you on the day of the shows (I think it’s just 2 days this year) because the security at the gate is brutal when it comes to allowing you to cary in bags or cameras. If you have a good smart phone and want to take pictures, use that or maybe buy a new phone ahead of the event!
Final tip is to sign up for the VIP package if you can afford it so you get access to the Moog related sessions including panel discussion, circuit bending competition, etc etc.
And yeah, do your best to plan on visiting the Factory on Friday early in the day if you can. They typically close up early but I think maybe since they moved they might be open longer and now have a demo area which is awesome. (I wish I could go this year; still working on my wife to let me but will be out West in San Rafeal/SF area for my yearly Pinball pilgrimage just 3 weeks prior).
And check this:
http://www.citizen-times.com/article/20120807/ENT/308070010/Diversity-marks-Moogfest?odyssey=nav|head
http://www.billboard.biz/bbbiz/industry/touring/moogfest-promoter-says-fest-predates-boom-1005448482.story (from last year)