The marketing hyperbole giveth and the marketing hyperbole taketh away. To be fair it was the retailer and not Moog that set the expectations so wackily high. At that point it could have been a brainwave to analog patch converter and someone would’ve been let down.
They are cool (hope they set one up in the Asheville retail store) but I’d have to factor in the cost of a divorce on top of the retail price so I’m out.
Disappointment is one thing but there is a bit of anger out there (like the link DonutDude pointed out). I swear I’ll never understand some of that thinking. I’ll never own a Ferrari but I don’t take it personally that they exist.
Not being able to afford these is one thing. People getting upset for whatever reason is absurd. This is unbelievably cool news and it looks and sounds like moog did a great job.
if you have the money, i think they are a great investment. i know ppl that have spent $150k on a car and the next year its worth 80k. i think these modulars will be as collectable and special in the years to come as the original modulars and minimoogs. i dont think the price will go down 1cent as far as resale goes in the future.
we really are witnessing a very special time in the history of synthesizers. ive dreamed of going back in time to the late 70s /early 80s and buying every analog synth there was, and i still wish on a regular basis so badly that i could do it. And i swear to myself that i would buy them all.
right now is another one of those special times..in the years to come this will be described as another Golden Age of synthesizers. you can just feel it in your bones that something magical is converging. Buy up people. in 20 or 30 years you will be glad that you did, mark my words. Or explain to your kids one day that you were there in those special days, but you missed the boat.
During the last couple of years we have all been witnessing the return of ANALOG, as well as a renewed interest in synthesizers. Now that Moog has decided to bring back the Moog Modular Systems, history almost seems to have come full circle.
If you remember, 40 years ago when the first Moog modulars came out very few people could afford them, just like now. And then think about how things have changed in the last 40 years. Think about all the synthesizers that have been created as a result of those expensive modular behemoths… strap in and hold on, it’s going to be exciting!
Well, a great investment needs to bring a healthy return, not sure Moog stuff fits that description. But point taken! I have yet to lose money on a Martin (or comparable) guitar. Talking about similar “vintage reissue” type models, purchased new and owned for over a decade. Parked money, might be a better way to think of it.
That said, these Moog modulars require “crazy cash”, out of reach to most. sigh I’ll just have to live with my pedestrian, Everyman model… the Sub37. So, to those who might decry this an elitist release, think back to last year’s NAMM and how those Subs are still jumping off the production line like crazy, to us all. Cheers.
Maybe a little. Not sure I agree completely though. Years ago people would spend as much as they would on a car to buy a Hammond organ or a minimoog, or perhaps as much as a house (or two) on a modular. Even today classical instruments with pedigree cost huge sums of money and those who dedicate themselves to their craft will find a way to spend the money and get the best they can. These are certainly for a niche market but I’m glad they exist.
I agree this seems to be the second era of analog.
I’m not understanding all the hate. There are lots off things I can’t afford to buy, Does that mean no one should be allowed to buy it. Moog has not stopped making things for the rest of us. All this anger seem to be a tad bit of entitlement. My car is not as nice as a new Austin Martin and I’m ok with that I’ve gotten over it. I can still drive to where I need to go. And we can all play music on a S37,.com ,or a Mos-lab.
i dont remember the same kind of “ANGER” back in the 70s and 80s when expensive synths were released. There were drools…and lust. but not such ANGER.
i think the anger comes from kids who have no money as theyre still living at home and are comparing the price to their free (cracked) soft synth plugin.
I saw a study once where the researchers were trying to determine the point where a car was considered to be too ostentatious and triggered negative feelings in others. “Nobody needs to spend that much on a car” and all that jazz. What they discovered was that nearly everyone had the same cutoff price where they reacted negatively. So what was the common price they all agreed was was enough and no more?
Around 10-15% over the price of their own car.
The number even moved if the researchers called the participants back within the two year study and they had bought a new, more expensive car. People are funny.
It’s not my place to reveal them, but… I learned that a group of young adult musicians are collectively buying one of the Systems. Talk about having the foresight to make a decision like that…
It would not surprise me at all to find that they release some astounding music.
I was also disturbed by the rampant vitriol. I can’t afford one of these beauties either (even the little guy), but I nearly pissed myself with excitement when I read the news. If nothing else, it gives me something to daydream about when I’m at work It also just tickles me silly to know that they’ll be out there, somewhere…
I’d personally like to thank Moog for this gift to the world of Music. I would also like to point out that when I bought my first Moog (Slim Phatty), I thought, “that seems a little expensive for a monophonic module, but let’s see what all the fuss is about.” …six years later I still have the Slim…and a Minitaur…and a Voyager+vx351…and 1 of every Moogerfooger (2 ring mods)…and 3 minifoogers…and a Sub37. I only make (US)$40k a year, but I still found a way to collect all that Moog-goodness. Discipline, diligence, and patience…
Thanks, Moog, and congratulations to all the lucky future-owners.
if i wasnt married…with 2 children…i would have a Moog Modular on order, that is one thing there is no doubt about. But am i “ANGRY” at my family or Moog or the world? Certainly not.
if anything it makes me want to work harder for that bonus. And sell some crap lying around the place on ebay. i could start to hit the ballpark.
just a question, does anyone know if the new Moog Modulars are “circuit-board-for-circuit-board identical” to the originals? so are they through-hole boards like the old originals? im guessing they arent going to go to the trouble of surface mount and redesigning boards for such a small run>?
So, to those who might decry this an elitist release, think back to last year’s NAMM and how those Subs are still jumping off the production line like crazy, to us all. Cheers.